Cyclewise - whatever your journey - we’re here to help you enjoy the ride.

We’re here to support you on every pedal of your cycling journey, whether it’s a balance bike for a toddler, a mountain bike for the trails or a slick steed for the roads. Cyclewise does not just sell bikes and kit. We love showing you how to improve your biking skills, so that every time you get on it, you’re guaranteed a great time.

Cyclewise is a rider-owned business based in Cumbria, owners Rich Martin and Craig Scott are passionate and highly qualified British Cycling mountain bike coaches. Cyclewise offers a great range of courses, along with two cycle retail stores, mountain bike hire, workshop repairs service and much more. Whether you’re a roady upgrading your bike, a track racer looking for a bespoke build or a junior rider looking for your first bits of kit, we aim to provide outstanding service. Our passionate staff can talk you through the range and hone in on a bike to suit all your needs - making sure you get the perfect match.


Whinlatter ForestBraithwaite Keswick CA12 5TW
  • Cyclewise listed in Top 20 Independent Bike Dealer 2017 by Bike Biz BikeBiz have recognised Independent bike shops with their 2017 Top 20 IBD award. It celebrates the best examples of bicycle retailing in the independent bike shop sector, with previous winners including Criterium Cycles, Dave Mellor Cycles, Hargroves Cycles, UBYK and Sigma Sport. Cyclewise are stoked.... More

    Cyclewise listed in Top 20 Independent Bike Dealer 2017

    wise | 05/06/2017 11:35:09

  • Our experienced technicians are now all Bosch eBike Certified, and can service your electric bike at either our Whinlatter or Cockermouth store. Fully equipped with the latest tooling and diagnostic equipment, our workshop team can help whether it is a small repair or full service. As a Bosch eBike dealer, our experts at Cyclewise have successfully completed.... More

    Cyclewise now an authorised eBike service centre

    wise | 20/05/2017 15:58:00

  • CYCLEWISE IS ONE OF THE TOP THREE EXPERIENCES IN THE LAKES CYCLEWISE staff are ‘wheelie’ happy to be shortlisted for Cumbria Tourism’s ‘Experience of the Year’ award. The mad keen cyclists are ‘bunny-hopping’ through the woods at Whinlatter in response to the news. Delighted directors Craig and Amy Scott and Rich and Sue Martin feel its a.... More

    Cyclewise Whinlatter is a finalist for Tourism Experience of the Year

    wise | 17/05/2017 13:40:53

  • On Sat 20th & Sun 21st May  10am to 4pm Cyclewise Whinlatter MTB Demo Weekend   It is the ideal opportunity to test ride a huge range of 2017 mountain bikes from our premium brands Evil and Yeti, alongside top of the range models from Cube and Mondraker. All available to demo over the weekend.... More

    Cyclewise Whinlatter MTB Demo Weekend - Sat 20th & Sun 21st May

    cyclewise | 09/05/2017 11:55:40

  • Saturday 13th May 9.30am to 4.30pm Join us on 13th May at Cyclewise Cockermouth for our 2017 Road Bike Demo Day.   A stunning range of 2017 performance road bikes from Look, Scott, Cube, Genesis. Latest electric bike models from Cube and Orbea.  All available to demo throughout the day. Just turn up, request your preference.... More

    Cyclewise Cockermouth Road Bike Demo Day – Saturday 13th May

    cyclewise | 12/04/2017 14:04:00

  • Cyclewise have partnered with the following Cycle To Work Schemes: Cyclescheme, Bike2Work Scheme, Cycleplus,  Salary Exhange, and c2w support. We can offer employers in Cumbria and throughout the UK a great range of bikes and accessories for their employees to choose from through their Cycle To Work Scheme. The Cycle To Work Scheme is a government initiative.... More

    Cycle to Work Schemes

    wise | 03/04/2017 12:25:00

  • If you'd like to try before you buy, we have a range of carefully selected demonstration mountain bikes from Cube, Yeti, Evil and Mondraker. Pre-booking is highly recommended, especially at the weekend or during the school holidays. Demo bikes are charged at £50 for a full day (yeti and evil are charged at £80 for a full.... More

    Our Demo Bikes

    wise | 02/04/2017 12:23:00

  • Hire bikes and create your own adventure following the forest mountain bike trails! Call 017687 78711 Cyclewise Whinlatter Bike Hire Centre, is based at the Whinlatter Forest Trail Head, near Keswick, and is the perfect location from which to enjoy our 3 amazing graded mountain bike trails situated amidst the beautiful forest setting. We have.... More

    Mountain Bike Hire

    wise | 01/04/2017 12:22:00

  • Things to do in Keswick,Cumbria – is an easy to use website for finding places to visit with your family all over the UK. Searchable by age of kids, county, town, postcode and indoor or outdoor attraction.


    wise | 10/02/2017 15:07:02

  • Cyclewise Gift Certificate A great gift idea for the person who has everything! A gift certificate can be redeemed against any our products or services, including mountain bike courses, cycling accessories, bikes and much more.           Assos iJ.bonKaCento.6 Windproof Jacket.... More

    Christmas Gift Ideas

    cyclewise | 09/11/2016 12:04:11

  • Inspire Their Ambition Cyclewise have professionally selected a quality range of kid’s bikes from leading brands including Early Rider, Cube and Scott. What ever you child’s ability we look forward to helping you find the right bike.   Early rider a maker of the finest rides for kids. They are passionate.... More

    Kids Bike for Christmas 2016

    cyclewise | 08/11/2016 10:29:02

  • Cyclewise are one of the leading mountain bike coaching and guiding companies in the North. We have been committed to providing a professional service with highly qualified staff for over 10 years and operate in Lake District, Cumbria, one of the most stunning and best biking areas in the UK. All our staff are professionally qualified with British.... More

    Guides and Coaches

    wise | 17/06/2016 10:53:09

  • On Sat 21st & Sun 22nd May  10am to 4pm Cyclewise Whinlatter MTB Demo Weekend It is the ideal opportunity to test ride a huge range of mountain bikes from our main brands. To ensure we satisfy a wide range of rider types and needs, there will be hardtails, full suspension, women’s bikes,.... More

    Cyclewise Whinlatter MTB Demo Weekend

    wise | 19/04/2016 14:42:34

  • On Saturday 14th May 9.30am to 4.30pm Cyclewise Cockermouth is hosting it's first road bike demo day. Models from Look, Scott, Cube, Ritte and Colnago will be available for people to try out from our Cockermouth store. Discover exceptional new models and receive specialist knowledge from.... More

    Cyclewise Cockermouth Road Bike Demo Day

    wise | 19/04/2016 14:22:28

  • We are immensely proud that Cyclewise has one of the most highly qualified group of staff you will find in the Mountain Biking industry. All our instructors are hand picked for their amazing personal qualities, extensive knowledge and massive experience. Cyclewise would not have the reputation we have worked so hard for without these incredible member of Team.... More

    Our Amazing Staff

    wise | 25/02/2016 15:48:11